By Mike Wade, WNBA
NEW YORK—With the sports landscape completely barren
thanks to the COVID-19 pandemic ravaging the United States and most of the
world, it should be no surprise that sports fans are latching on to anything to
watch on television. It should come as no surprise, then, that the 2020 WNBA
Draft presented by State Farm® on ESPN was the
most-watched WNBA Draft in 16 years and the second most-watched in ESPN’s
history. This year’s event, which was held virtually, averaged
387,000 viewers on ESPN, up 123 percent over the 2019 Draft, and up 33 percent
from the last time it aired on the network in 2011.
The 2020 Draft
also made an impact across WNBA and NBA social media handles, generating 6.5
million video views (up 165 percent vs. last year) and 1.3 million minutes
watched (up 237 percent vs. last year). In addition, the @WNBA Instagram handle
had its highest year-over-year growth, generating more than 3.8 million video
views on Draft Day.
Unanimous
National Player of the Year Sabrina Ionescu of Oregon was selected by the New
York Liberty with the first overall pick of the 2020 WNBA Draft presented by
State Farm®. Ionescu, a three-time Nancy
Lieberman Award winner as the nation’s top point guard, averaged 17.5 points,
8.6 rebounds and an NCAA-leading 9.1 assists as a senior. She holds the
NCAA record for career triple-doubles and is the only NCAA woman or man to
reach 2,000 points, 1,000 rebounds and 1,000 assists.
Before the start
of the draft, WNBA Commissioner Cathy Engelbert named Alyssa Altobelli, Gianna
Bryant and Payton Chester as honorary draft picks. The Mamba Sports
Academy teammates, who played on a youth basketball team coached by Kobe
Bryant, tragically passed away in a helicopter accident in January.
Also, the WNBA
introduced the Kobe & Gigi Bryant WNBA Advocacy Award, a new annual honor
that will recognize an individual or group who has made significant
contributions to the visibility, perception and advancement of women’s and
girls’ basketball at all levels. The award will carry on Kobe’ legacy of
advocacy and Gigi’s passion for the sport.
#wnba / @wnba / #espn / @espn
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