Saturday, April 18, 2020

WNBA Draft Delivers Record Ratings


By Mike Wade, WNBA
 
NEW YORK—With the sports landscape completely barren thanks to the COVID-19 pandemic ravaging the United States and most of the world, it should be no surprise that sports fans are latching on to anything to watch on television. It should come as no surprise, then, that the 2020 WNBA Draft presented by State Farm® on ESPN was the most-watched WNBA Draft in 16 years and the second most-watched in ESPN’s history. This year’s event, which was held virtually, averaged 387,000 viewers on ESPN, up 123 percent over the 2019 Draft, and up 33 percent from the last time it aired on the network in 2011.

The 2020 Draft also made an impact across WNBA and NBA social media handles, generating 6.5 million video views (up 165 percent vs. last year) and 1.3 million minutes watched (up 237 percent vs. last year). In addition, the @WNBA Instagram handle had its highest year-over-year growth, generating more than 3.8 million video views on Draft Day.

Unanimous National Player of the Year Sabrina Ionescu of Oregon was selected by the New York Liberty with the first overall pick of the 2020 WNBA Draft presented by State Farm®. Ionescu, a three-time Nancy Lieberman Award winner as the nation’s top point guard, averaged 17.5 points, 8.6 rebounds and an NCAA-leading 9.1 assists as a senior. She holds the NCAA record for career triple-doubles and is the only NCAA woman or man to reach 2,000 points, 1,000 rebounds and 1,000 assists.  

Before the start of the draft, WNBA Commissioner Cathy Engelbert named Alyssa Altobelli, Gianna Bryant and Payton Chester as honorary draft picks. The Mamba Sports Academy teammates, who played on a youth basketball team coached by Kobe Bryant, tragically passed away in a helicopter accident in January.

Also, the WNBA introduced the Kobe & Gigi Bryant WNBA Advocacy Award, a new annual honor that will recognize an individual or group who has made significant contributions to the visibility, perception and advancement of women’s and girls’ basketball at all levels. The award will carry on Kobe’ legacy of advocacy and Gigi’s passion for the sport.


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